CV-Library's TV Debut: Broadcasting Nationwide

CV-Library

is debuting its first ever TV campaign in January 2012; attracting even more

candidates to its database of 4.3 million CVs.

The

creators of the massively successful MoneySupermarket.com and Confused.com

adverts were employed by CV-Library to create a hard-hitting, highly responsive

advert.

During the

six week campaign the advert will be aired over 1,200 times on a wide range of

premium digital channels. The 30 second advert will be seen by more than 5.5

million ABC1 adults with a total of 22 million viewings.

The first

advert is due to air on Monday 9th January 2012 during Dragons' Den

at 6pm on Dave.

Lee Biggins,

Managing Director: "Our advert doesn't include any hidden messages like so many

do these days. Instead, we've created a very simple message which is ultimately

designed to drive candidates directly to the site. We're demonstrating to

candidates how quick and easy it is to apply for jobs online."

The adverts

guide the user through the site, from uploading their CV to searching and

applying for jobs. As a general job board the commercial also demonstrates the

variety of jobs available across all sectors.

CV-Library

is actively engaging through offline marketing more than ever before; alongside

the TV commercial their radio advertising will continue and they're targeting

London with an underground advertising campaign. They will have a presence on

every tube, on every line of the underground, engaging with daily commuters for

2 weeks from 23rd January 2012.

"These are

really exciting projects and a huge step forward for CV-Library; we hope to see

some great results! We want to continue to cement trust with the brand for both

recruiters and candidates but more importantly re-engage with the 4 million

registered users who already use CV-Library" adds Lee Biggins.

Find out

more about the TV campaign here: http://www.cv-library.co.uk/tv-advertising.html